May 13, 2020 By:

have The Cluetrain Manifesto, one of the first books written as sequel to a Web site. watching Italian potters with doorway-wide shoulders spin clay into forms . The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Dansk · Deutsch · Español · Français · Italiano · Português. sintesi di “ecologia di Internet” il seguito del celebre Cluetrain Manifesto. Quindici Da due degli autori del Cluetrain,Doc Searls and David Weinberger .. Edizione Italiana a cura di Martina Dal Negro e Patrizia Grandicelli.

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Many of them in fact engage in quite remarkably civic behavior. Companies must ask themselves where their corporate cultures end. We know some people from your company. The Internet is ours. Use them however you want. Learning to speak with a human voice is not a parlor trick. Raymond Open Source Initiative and many more Non-neutral applications built on top of the neutral Net are becoming as inescapable as the pull of a black hole.

When we have questions we turn to each other for answers. A revised and extended version of the text appeared as a book under the title The Cluetrain Manifesto: Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.


Corporate firewalls have kept smart employees in and smart markets out.

They want to participate in the conversations going on behind the corporate firewall. Other critics point to the fact that the Internet cannot be conceptualized simply as “a conversation” or that human activity online cannot be reduced to the notion of ,anifesto “conversation”.

Personal privacy is fine for those who want it. Public Relations does not relate to the public.

People of earth…

But lack of open conversation kills companies. We feel so dirty. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

The Earth’s solid ground kept tribes at a distance, enabling them to develop rich differences.

Ouch, a cheap shot! The book has been criticized for casting its central term of human “voice” in expressivist rather than rhetorical terms. We know they’re coming down. The authors then assert that the internet is providing a means for anyone connected to the internet to re-enter such a virtual marketplace cuetrain once again achieve such a level of communication between people.


Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent. Both pull us together.

Consumers have control, markets are conversations and marketing is evolving into a two-way discipline. These are simple facts.

It has been sixteen years since our previous communication. Respect for hands-on knowledge wins over respect for abstract authority. It’s going to cause real pain to tear those walls down.

The Cluetrain Manifesto

So instead, here are some random thoughts…. Clouds roll over us night and day.

To make it as easy as possible to share, use, and re-use the clues, we have put all the text on this page into the public italiao via a Creative Commons 0 license. When personalizing something is creepy, it’s a pretty good indication that you don’t understand what it means to be a person.

Elvis said it best: